Amritara Group is a brand of hotel chains conceived and owned by Anantara Hotels & Resorts Pvt. Ltd. Anantara Hotels & Resorts was incorporated in 2005 with the aim of becoming a leading Boutique Hotel Management & Development company in India. The company offers a chain of ‘Experience-driven Boutique Resorts and Private Hideaways’ across India, Bhutan, Sri Lanka, and South East Asia.
The Brand "Amritara" is focussed on the leisure travel segment, therefore Amritara hideaways are classified into four categories namely Lifestyle Centric, Nostalgic Vintage Journeys, Spiritual Experiences and Outdoor Bound. Amritara resorts are located in 10 destinations namely Alleppey, Bharatpur, Coorg, Chenganda, Fort Kochi, Mararikulam, Periyar, Rishikesh, Sitlakhet and Varanasi.