Generation X 1589 hotels is the production of the giant in the hotel and hospitality industry- Clarks. They are also the pioneers who established their first hotels in India after the country's independence. Keeping in mind the motto and contribution of the parent brand, 1589 caters to today's present generation of India, often termed as Generation X, who bear a contemporary outlook while staying traditional from heart and essence.
In the year 2009, 15th of August, a young duo gave a final touch to their long planned vision of setting a fresh, contemporary group of hotels that would uphold the value of the parent group Clarks and will give birth to something new and unique to their journey. Thus, the name 1589 derived from the date of the establishment. This offspring of Clarks strive to give their customers a range of flawless service and maximum comfort during their stay in a purely home- like environment. With constant customer feedback, they aim to improve their standards of accommodation and overall hospitality.
As the aim took a positive turn, GENX 1589 has set up their branches across northern and southern India in Bhavnagar, Gurgaon, Haldwani, Vadodara, Hyderabad and other important Indian cities. Catering to both business and leisure guests, the hotel aims to build a strong relationship across different segments of tourist population.